The person behind d4

About

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Well-lit, human, approachable

I've spent the last five-plus years building BI infrastructure for a multi-channel e-commerce operation across 13 international markets. I've seen what a data mess looks like at scale — the spreadsheets named FINAL_v3_USE THIS ONE, the dashboards built on vibes, the reports that take longer to make than anyone spends reading them.

d4 Analytics is how I take that experience and put it to work for growing businesses that need real data infrastructure — the kind that scales with you, not the kind you have to rebuild every quarter.

Small, focused interventions create outsized impact. That's the foundation d4 is built on.

The d4 Method

Four steps. Every engagement.

Discover

We talk. You show me what's broken, what's working, and where you're trying to go. No forms, no questionnaires — just a real conversation about your business.

Diagnose

I dig into your stack — tools, workflows, data sources — and identify where the real gaps are. Not the symptoms. The underlying infrastructure problems.

Design

A clear plan with defined scope, timeline, and deliverables. You see the full picture before we build anything. No ambiguity, no surprise invoices.

Deliver

Built, tested, handed off. Dashboards people open. Automations that run. Infrastructure that grows with your business instead of holding it back.

Hands-on across

BigQuery Looker Tableau Omni SkuVault Amazon SP-API

Experience

Let's talk about where you're headed.

Whether you need an audit, a build, or ongoing support — it starts with a conversation about your business and your data.

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